Bart Schad, most recently the Senior VP of Marketing with Ranger Boats will be much more visible around the IFA Redfishtour events in 2005. Bart, who has enjoyed a rewarding career with both with Ranger for the past 7 years and NASCAR before that, has formed his own marketing firm, Palmer Conrad Consulting.
While Bart will continue working with Ranger Boats as a consultant; he brings his marketing and management expertise to the IFA in a primary capacity as an overall marketing strategist and sponsorship consultant. Bart will focus his efforts on delivering a higher quality tournament-marketing platform to the IFA sponsors and anglers. The overall philosophy stems from the idea of putting on the best-run tournament events possible and then working hard to create opportunities for IFA sponsors and anglers to leverage the property fully. This plan will include increasing media presence, sponsor involvement, and raising public awareness of IFA and red fishing in general.
Throughout his career in marketing Bart has seen the positive effects of an all out team effort, both working with NASCAR and with Ranger Boats and looks forward to joining the IFA team!
The IFA welcomes Bart to our Team as well!